Instagram: Your Business Should Be On It

By Donna St. Jean Conti

“Social Media puts the ‘public’ into PR and the ‘market’ into marketing.”
— Chris Brogan, President of New Marketing Labs

Social media has become a pivotal aspect of businesses with regard to public relations and marketing. Where Facebook has refocused its resources on bringing content to friends and families, Instagram, a platform that has recently reached its one billionth user mark according to this article, “How to Master Instagram for Business in 7 Simple Steps,” from Sprout Social, has been and continues to be geared toward advertising content to the masses.[1] According to their statistics, a reported 60% of people discover new products via Instagram.[2]  The good news is that it is not too late to join over 25 million others businesses that are already on Instagram.

Creating a Business Account on Instagram

Creating an account on Instagram is a quick and easy process that starts with downloading their app for iOS, Android, or Windows. Once downloaded, you can connect your Facebook Business page either by using your admin email address or by selecting the option to sign up with Facebook.[3] Upon completing these tasks, the last step is to convert your newly created personal account to a business account. This is done by tapping the three horizontal lines in the top right corner and going to settings. From there, select the “switch to Business Profile” option.

How to Use and Master Instagram for Your Business.

After going through the process of creating and converting your Instagram account, several steps can be taken to use and master the platform. For starters, some tips from the Sprout Social article include your doings things such as use your company logo as your profile picture; make your account and user name the same as that of your business; and include a URL for your website.[4] That same article then suggests that you start small and develop a tribe mentality in which you engage in one-on-one interactions.[5]

Another useful tip is to uncover niche hashtags, one of the central functions of Instagram. Rather than use tags that have millions of posts, find ones that are similar but still stand out.

Lastly, the article, “How to Use Instagram for Business: A Practical 6-Step Guide,” from Hootsuite highly recommends that you commit to a regular posting schedule.[6] This may be tricky at first, because the time in which you should post varies based on your industry. The key to this is to know and understand when your target audience is online and active for the best results. With time, effort, and consistency, using and mastering Instagram for your business can lead to a large boost in growth.


[1] sproutsocial, “How to Master Instagram for Business in 7 Simple Steps,” https://sproutsocial.com/insights/instagram-for-business/.
[2]  Instagram Business, “Stand Out With Instagram,” https://business.instagram.com/getting-started?ref=igb_carousel.
[3] Hootsuite, “How to Use Instagram for Business: A Practical 6-Step Guide,” https://blog.hootsuite.com/how-to-use-instagram-for-business/.
[4] Sproutsocial, “How to Master Instagram for Business in 7 Simple Steps.”
[5] Sproutsocial, “How to Master Instagram for Business in 7 Simple Steps.”
[6] Hootsuite, “How to Use Instagram for Business: A Practical 6-Step Guide.”

 

 

St. Conti Communications is a public relations and marketing communications agency based in Southern California and specialized in supporting high technology, green technology and similar companies. For more information about our agency and how we can help you, contact Donna St. Jean Conti, APR, at dconti (at) stconticommunications.com.

 

 

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